Sandra Chzhan
Creator | Aspiring Entrepreneur | Giver
Website Development
Home Page
Shop Page
You will find all products that are listed. You can sort by latest, popularity, ratings, and prices. Product names are clear and explicit with keywords caption
Cart Popup
This plugin pop-ups when a product is added to the cart. This allows you to view cart, checkout,or continue shopping.
My Cart
The cart allows you to view products, its quantity, and the sum of bills on one page and do a quick checkout
Multi Slider
This feature will allow customers to quickly browse through our featured products
Checkout
This feature will allow customers to checkout using PayPal and credit cards
Review
This feature is placed under each product for customers to share their reviews, concerns, testimonial, and user experience with us.
Contact Us
This page will allow customers easily send us messages
Instagram Feeds
This feature will allow clients to follow us on Instagram and stay connected
About Us
Introduction of StayCoolLife creators and clickable LinkedIn page
The focus of our digital marketing is to utilize visual platforms that allow for sharing. We find that the best way to promote this product is to have the customers share it after they have seen an ad for it. We think that because our product is very visual-based if they just see our product on their feed, it could pique interest and plant a seed for a possible new customer or promotion.
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Why Instagram?
95+ million shared per day
More Influencers
Hashtags
Visual content
Ambassador / Influencer Program
Leads to more sales and new customer-base
Increases brand awareness and conversions
Track the ROI better of influencer marketing campaigns
Creates more reviews and testimonials
The posts made on Instagram would be both paid advertisements and just general posts promoting the products. We would utilize this platform to interact with our audience whether it be through polls on our story or having a hashtag we would all use.
Why Facebook?
Marketplace
Feature-User base
Reached 2.45Billion
Worldwide
Connections-Communities
Families
Friends
On Facebook, we would utilize the ability to have paid advertisements that would show up on people's timelines. These ads would allow the user to be able to see some of our products and click on a link to take them to our store. Millions of people use Facebook every day and if just a few people see our product and use the ability to share it on the platform, it could reach a great number of people.
Why Pinterest?
320 million monthly active users
70% Millennials Women of total user base
Interest-base platform
Inbound landing page to our website
The goal of our Pinterest account is to be there when people are looking for inspiration. As our product does cater to the nice aesthetics, we are aware that Pinterest is a place people go to look for that, so we want to be there. Us having pictures of our products and our product in different environments will allow us to show possible customers that anyone can use it.
Inbound Link
Can help grow referral traffic from other sites
Play a greater role in helping consumers find you than just those resulting clicks
Help Google to determine that our website is what people are most likely to find useful and trustworthy.
Email Campaign
Utilize a feature that emails a user if they had left items in their cart without checking out
A way to bring them back to our website and possibly get them to purchase the product
Google Analytics
Conversion Goals:
Visited 2+ pages
Visited more than 1 min
Add to Cart
Visited "Contact Us" page