Sandra Chzhan
Creator | Aspiring Entrepreneur | Giver
“An investment in knowledge pays the best interest”
Benjamin Franklin
Internet Business Application - BUS370
June Lee
Use of internet-based services, web platforms, and open-source software to support business processes, exchange information, and collaborate. Use of web services, content management, collaboration tools, payments, search, keyword advertising, interfaces with e-commerce exchanges, basic security, and analytics. Evaluation of business benefits.
About Our Group
Four girls met in the class at the University of San Francisco: Sandra, Dannielle, Sara, and Christina. Girls who are constantly looking for a better way to bloom and glow. All of us had been fighting a long way with different kinds of skin problems like acne, dryness, redness, puffiness, and irritations. Tons of skincare products were wasted, forgotten, and expired. That's when "Stay Cool Life" was created.
Business Opportunity
People have started to be more conscious about skincare but rarely use mini-fridges due to unwanted products.
U.S. consumers spend more than US$19.1B in skincare per year.
Stay Cool Life
Believe:
We believe that in all of our hectic, crazy lives we each deserve time to relax and we want to enhance people’s experiences when it comes to skincare at home or the work of those in aesthetics.
Vision:
We envision a world where consumers may keep their items at an ideal temperature regardless of their location so they may receive the full benefit of their favorite things, regardless of where they are.
Product:
Our drive to create the best coolers spawns from research into how customers store products at desired temperatures and reflect the age of mobility, travel, and customer independence.
Target User
The target users of StayCoolLife are everyone who uses skincare products. Mainly targeting the young generation. Especially people who live in hot and humid geographical areas. We designed the product to appeal not only to females, which is the typical target market for our competitors but we wanted to try to interest a large range from male to even older customers.
Timeline
Usually, each project assignment needed to get done within 2 days.
1. Online business design
2. Online business prototype
3. Digital marketing campaign & strategy
4. Incorporating web analytics to website
Solutions For Users
Help skincare and cosmetics products last longer
Provide with convenient container layouts
Avoid the mix of smells on skincare products in the regular fridge
Free up space in the regular fridge and drawers
Avoid sunlight and humid environment for skincare products
Design suitable for men and women
Fits in with different furniture styles
Product Design
A Challenging Project
Knowledge Meets Curiosity
I spend hours on website development on WordPress. Mostly faced with technical difficulties. Checkout and view cart functions did not wok on Popup Cart. I fixed it on the system status settings under the WooCommerce. Turnout WooCommerce's checkout and cart pages were not set up. Due to the security issue, there is warming for the unsecured website, we encrypt the website
Website Demo
My Role
Creativity
-Helped the group to came up with a business idea of skincare mini fridge
-Contributed to new ideas in features and design for skincare mini fridge
-Came up with the brand name-"StayCoolLife"
Execution
-Purchased website hosting and domain name on DreamHost
-Utilized WooCommerce and other plugins on WordPress
-Wrote all content on the website
-Posted all photos on the website
-Fixed the problem with broken popup cart, checkout, and registration features
-Solved the security issue with the domain name
Marketing
-Interviewed 1 person for UI/UX
-Created Instagram business account with the inbound landing page
-Created an affiliate post on Instagram
-Utilized hashtags on Instagram post
-Utilized relevant captions for all pictures on the website
Analytics
-Linked Google Analytics with the website on WordPress using "Monster Insight" plugin
-Set up 4 Google Analytics conversion goals
Leadership
-Created, prepared (with the outlined rubric), and shared Google Slides with teammates for every presentation
-Distributed tasks responsibilities by the skills
-Communicated timely with group members and oversaw on their work
-Set up time, place and zoom meetings for team
“What would life be if we had no courage to attempt anything?”
Vincent van Gogh
Reflection
Throughout the course, I learned not only concepts of internet business but implementing technology to create an online presence. From the point of having just a thought, finishing up with an up and running website. I learned the process of doing research, business plan, UI/UX, marketing campaigns, web development, and analytics.